West End Labs
West End Labs is a modern engine for innovation. Formerly an automotive showroom and repair facility for the Chrysler Corporation, Taconic Partners has transformed the building into a state-of-the-art research and development hub, purpose-built for a new generation of scientific discoveries and achievements. To help position this 400K SF building as the largest hub for life science in New York’s West End, Neoscape developed a full marketing campaign anchored by a modern brand and future-facing brand voice.
The Brief + Solution
Use the brand identity created and design a digital brochure, E-blast, motion graphic, and brand applications.
Client: Taconic Partners
Project: Brand Identity
Industry: Office Real Estate
Role: Graphic Designer
Contributors: Sumayya (Art Director), Victoire & Lauren (Designers)
Designed at Neoscape