The Noble

The Brief
Create a brand identity for an up-and-coming residential building located in Northern Liberties, Philadelphia. It must retain the neighborhood’s roots while hinting at something new and exciting through its supersized presence.

The Solution
Used the building as a connector and a gateway, physically and socially. The brand plays with a continuous line connecting neighborhoods, people, different aspects of residents’ lives, and more.

Keywords
Future-Focused • Connected • Lively • Upbeat • Energetic • Witty

Client: National Real Estate Development

Project: Brand Identity

Industry: Residential Real Estate

Role: Graphic Designer

Contributors: Sumayya (Art Director), Matt + Sarah (Illustrators), Hayley (Web Designer)

Designed at Neoscape