Rothman Roller Rink 2022

The Rothman Roller Rink returns for its second year at Dilworth Park, with its colorful, retro-inspired theme that will bring out the old-school cool to Center City Philadelphia. The main objective of this project was to create and design a brand identity that can spark joy and excitement when being in the space. From brochures, digital content, on-site banners, flags, dashers, and directional signage to menu boards, everything was designed with happiness, excitement, and most importantly, the user experience, in mind.

Client: Rothman Orthopaedics + Dilworth Park

Project: Brand Identity

Industry: Events

Role: Graphic Designer, Brand Designer

Contributors: Amy Genda (Creative Director)

Designed at Center City District