Michigan Central OPEN

Project Overview
Ford Motor Company will launch "Michigan Central OPEN," an 11-day public celebration (June 6-16) marking the restored train station's reopening as the centerpiece of a 30-acre innovation district. The initiative features an opening night concert with Detroit performers and a 10-day public tour of the renovated first floor. This milestone project aims to generate community engagement and officially introduce the revitalized landmark as a catalyst for regional innovation and Detroit's urban renewal.

Project Tasks
Create all the visual materials needed for this celebration, including signage for the opening concert and the entire 11-day Michigan Central OPEN event. Design a standout concert poster and put together a community kit with posters, stickers, and coasters that local Detroit restaurants can use to help spread the word and get the neighborhood excited about the event.

Client: Michigan Central x Ford Motor Company

Project: Brand Identity

Role: Art Director + Graphic Designer

Contributors: Vibha Sahel (Creative Director), Michael Choi (Designer)

Designed at Civic Entertainment Group