HFH: Destination Grand Ball

Project Overview
In 2024, Henry Ford Health hosted its exclusive annual gala at Michigan Central Station with a goal of raising $2 million to support its "Rising Above, Reaching Beyond" campaign and the building of the new Destination Grand medical campus in Detroit. Civic partnered with Henry Ford Health to craft an immersive event experience that served as the emotional and fundraising centerpiece for this major healthcare initiative.

Project Tasks
Designed comprehensive event branding including custom invitations and complete onsite signage package for the mainstage program, seated dinner areas, and all event touchpoints. Collaborated with Civic Studios on visual elements for the Hero Video that highlighted a patient's story to showcase Henry Ford Health's mission and drive donor engagement throughout the evening.

Client: Henry Ford Health

Project: Event Branding

Role: Art Director + Graphic Designer

Contributors: Vibha Sahel (Creative Director)

Designed at Civic Entertainment Group