Great Migrations: A People On the Move

Project Overview
Civic partnered with Ford to create a special launch event for PBS's "Great Migrations: A People on the Move" at Michigan Central Station, giving the Detroit community an exclusive first look at this important series. Emmy-winning producer and host Dr. Henry Louis Gates Jr. presented a preview of the groundbreaking show that explores how Black Americans transformed our nation's culture and identity. The project created a meaningful, community-focused experience that celebrated Ford, Michigan Central, and Detroit's central role in the Great Migration story.

Project Tasks
Designed and executed a full evening experience including a pre-show reception with curated historical exhibit. Created all visual materials and signage for an exclusive screening of series highlights.

Client: Ford Motor Company x PBS

Project: Event Identity

Role: Art Director + Graphic Designer

Contributors: Pete Williams (Creative Director)

Designed at Civic Entertainment Group