Ford Pro Accelerate

Project Overview
Civic supported Ford Motor Company in developing and executing Ford Pro Accelerate, a full-day summit hosted at Michigan Central that convened over 400 speakers, leaders, government officials, media, and guests for the first national conversation on the Essential Economy. The program marked a milestone moment for Ford and Ford Pro, spotlighting an under-recognized part of the economy and bringing diverse voices together to share ideas, origin stories, and solutions. Built from the ground up, the summit created a platform for collaboration and set the stage for ongoing work aimed at driving real impact beyond the event.

Project Tasks
Led creative as Art Director and Lead Designer, shaping the summit’s brand identity and overall visual direction from concept through execution. Developed a cohesive design system across event communications, digital assets, stage visuals, and on-site signage to support a high-profile, speaker-driven program. Designed key environmental moments and branded touchpoints that elevated the experience for guests, media, and partners at Michigan Central. Partnered closely with Ford stakeholders and Civic teams to align creative with messaging, support production needs, and deliver a polished experience for both in-person and virtual audiences.

Client: Ford Motor Company

Project: Event Identity

Role: Art Director + Lead Designer

Contributors: Pete Williams (Creative Director),
Andrea Yoon (Designer), KeexFrame (Animator/Keynote Design)

Designed at Civic Entertainment Group