5 Times Square

The Brief
Create a brand identity for a commercial office building located in Times Square, New York City, for entertainment, tech, and law firms to expand their footprint. Ease of access, 5TS offers convenience and connectivity for commuters.

The Solution
Create a brand that's fresh, lively, and inviting for tenants, the amenities of 5 Times Square create an effortless balance between work and life to cater to the nine-to-five, as well as the five-to-nine.

Keywords
Modern • Bold • Vibrant • Sophisticated • Fresh • Inviting

Client: SLGreen

Project: Brand Identity

Industry: Office Real Estate

Role: Graphic Designer

Contributors: Sumayya + Emily (Art Directors), Ishaan (Designer), Mark + Shani (Web Designers)

Designed at Neoscape